Organization Library 电商服务

代播公司

Proxy Broadcast Company

专业为品牌提供日常直播代播服务的公司，拥有自有主播团队和标准化直播间，帮品牌实现低成本、高效率的日播运营

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7
Org Roles
10-50
Typical Size
6
Required Roles
2
Linked Individuals

Mission

以专业化代播服务帮助品牌实现低成本、高效率的日播直播运营

Member Roles

总经理

General Manager Required C-suite
Headcount: 1 Ref: management/ceo
Core KPIs:
公司营收 服务品牌数 客户续约率 团队规模和人效
Collaborations:
ops-director anchor-leader ad-operator

运营总监

Operations Director Required VP
Headcount: 1
Core KPIs:
品牌GMV达成率 GPM 运营SOP完善度 团队人效
Collaborations:
pbc-gm anchor-leader anchor-team zhongkong-team ad-operator

主播组长

Anchor Team Leader Required Manager
Headcount: 2-5
Core KPIs:
主播出勤率 主播GMV产出 主播流失率 培训合格率
Collaborations:
ops-director anchor-team zhongkong-team

主播

Anchors Required Individual Contributor
Headcount: 10-40 Ref: media-communications/live-streamer
Core KPIs:
直播转化率 场均GMV 观众停留时长 话术执行率
Collaborations:
anchor-leader zhongkong-team co-anchor

助播

Co-Anchors / Assistants Required Individual Contributor
Headcount: 5-15
Core KPIs:
配合默契度 互动量贡献 产品展示效果
Collaborations:
anchor-team zhongkong-team anchor-leader

中控

Livestream Control Operators Required Individual Contributor
Headcount: 5-15
Core KPIs:
操作准确率 异常处理速度 直播间数据达标率
Collaborations:
anchor-team co-anchor ops-director ad-operator

投流运营

Traffic / Ad Operator Individual Contributor
Headcount: 2-5
Core KPIs:
投流ROI 千川消耗效率 进入率 投流GMV占比
Collaborations:
ops-director zhongkong-team anchor-leader
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