Organization Library 海外营销

海外广告代理

Overseas Advertising Agency

海外广告代理是专注于帮助中国出海品牌和跨境电商企业在海外市场进行付费广告投放的专业机构。 核心服务涵盖Google Ads、Meta Ads（Facebook/Instagram）、TikTok Ads、程序化广告（Programmatic

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9
Org Roles
50-200
Typical Size
0
Required Roles
9
Linked Individuals

Mission

以精准的广告投放策略和数据驱动的优化能力，帮助出海品牌在全球市场实现高效获客和销售增长

Member Roles

客户总监

Client Director
Headcount: 1 Ref: categories/marketing-sales/account-executive
Core KPIs:
客户留存率 客户满意度 客户预算增长率 新客户签约额
Collaborations:
media-director creative-lead data-analyst

投放总监

Media Director
Headcount: 1 Ref: categories/marketing-sales/digital-marketer
Core KPIs:
整体客户ROAS 预算执行率 投放团队效率 新平台能力拓展
Collaborations:
client-director google-specialist meta-specialist programmatic-specialist

Google广告投放师

Google Ads Specialist
Headcount: 1 Ref: categories/ecommerce-digital-marketing/google-ads-specialist
Core KPIs:
Google Ads ROAS CPA 预算利用率 Quality Score
Collaborations:
media-director creative-lead data-analyst

Meta广告投放师

Meta Ads Specialist
Headcount: 1 Ref: categories/overseas-marketing/meta-ads-specialist
Core KPIs:
Meta Ads ROAS CPM效率 创意测试胜率 受众优化效果
Collaborations:
media-director creative-lead data-analyst

TikTok广告投放师

TikTok Ads Specialist
Headcount: 1 Ref: categories/ecommerce-digital-marketing/tiktok-ads-specialist
Core KPIs:
TikTok Ads ROAS CPA Spark Ads效果 视频完播率
Collaborations:
media-director creative-lead data-analyst

程序化广告专员

Programmatic Advertising Specialist
Headcount: 1 Ref: categories/overseas-marketing/programmatic-advertising-specialist
Core KPIs:
程序化广告ROAS CPM效率 受众精准度 Brand Safety得分
Collaborations:
media-director data-analyst client-director

广告数据分析师

Advertising Data Analyst
Headcount: 1 Ref: categories/overseas-marketing/advertising-data-analyst
Core KPIs:
归因模型准确率 预算优化建议采纳率 报告及时率 Dashboard覆盖率
Collaborations:
media-director client-director google-specialist meta-specialist

创意策划负责人

Creative Lead
Headcount: 1 Ref: categories/marketing-sales/advertising-creative
Core KPIs:
创意CTR 创意测试胜率 素材产出效率 客户创意满意度
Collaborations:
media-director client-director video-editor

视频剪辑/动效设计

Video Editor / Motion Designer
Headcount: 1 Ref: categories/creative-media/video-editor
Core KPIs:
视频产出数量 视频广告完播率 剪辑效率 创意迭代速度
Collaborations:
creative-lead meta-specialist tiktok-specialist
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