Organization Library 创意服务

广告公司

Advertising Agency

以客户部+创意部+媒介部三大支柱为核心架构，通过Brief驱动创意产出和Campaign管理为品牌客户提供整合营销服务

🏭 基于此组织类型的 AI 班子

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11
Org Roles
50-200
Typical Size
11
Required Roles
9
Linked Individuals

Mission

用创意的力量帮助品牌与消费者建立有意义的连接，驱动商业增长

Member Roles

总经理/MD

Agency CEO / Managing Director Required C-suite
Headcount: 1 Ref: management/ceo
Core KPIs:
Revenue 利润率 核心客户留存 新业务赢得率
Collaborations:
ecd head-of-account head-of-media head-of-strategy

执行创意总监

Executive Creative Director (ECD) Required C-suite
Headcount: 1 Ref: marketing-sales/advertising-creative
Core KPIs:
创意奖项数 客户创意满意度 Pitch创意胜率 创意团队质量
Collaborations:
agency-ceo creative-directors head-of-strategy head-of-account

客户服务总监

Head of Account Management / Client Services Director Required VP
Headcount: 1 Ref: marketing-sales/account-executive
Core KPIs:
客户满意度NPS 客户留存率 项目交付准时率 项目利润率
Collaborations:
agency-ceo ecd account-directors head-of-strategy

策略总监/CSO

Head of Strategy / Chief Strategy Officer Required VP
Headcount: 1 Ref: management/strategy-consultant
Core KPIs:
策略Brief质量(创意团队评价) 客户策略满意度 洞察命中率 思想领导力
Collaborations:
ecd head-of-account creative-directors head-of-media

媒介总监

Head of Media Required VP
Headcount: 1
Core KPIs:
媒介ROI/ROAS 投放效果达标率 媒介成本效率 客户媒介满意度
Collaborations:
head-of-strategy ecd account-directors media-planners

创意总监(文案+美术)

Creative Directors (Copy + Art) Required Manager
Headcount: 2-4 Ref: creative-media/copywriter
Core KPIs:
创意产出质量 客户一次通过率 创意奖项 团队培养
Collaborations:
ecd head-of-strategy copywriters art-directors account-directors

客户总监

Account Directors Required Manager
Headcount: 3-6 Ref: marketing-sales/account-executive
Core KPIs:
客户满意度 项目利润率 客户Revenue增长 项目按时交付率
Collaborations:
head-of-account creative-directors head-of-strategy media-planners

文案

Copywriters Required Individual Contributor
Headcount: 5-15 Ref: creative-media/copywriter
Core KPIs:
创意产出质量 客户满意度 创意奖项贡献 产出效率
Collaborations:
creative-directors art-directors account-directors

美术指导/设计师

Art Directors / Designers Required Individual Contributor
Headcount: 5-15 Ref: creative-media/graphic-designer
Core KPIs:
视觉品质 客户满意度 创意奖项贡献 产出效率
Collaborations:
creative-directors copywriters production-team

媒介策划与购买

Media Planners & Buyers Required Individual Contributor
Headcount: 3-10 Ref: media-communications/media-buyer
Core KPIs:
媒介ROI 投放达标率 成本效率 客户满意度
Collaborations:
head-of-media account-directors head-of-strategy

制作经理

Production Manager Required Manager
Headcount: 1-3
Core KPIs:
制作质量 预算控制率 按时交付率 供应商管理效率
Collaborations:
creative-directors account-directors external-vendors
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