Organization Library 电商服务

TP服务商（品牌代运营商）

TP Service Provider

为品牌提供天猫/京东/拼多多等电商平台的全托管或半托管代运营服务，覆盖店铺运营、视觉设计、客服、仓储物流

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8
Org Roles
50-200
Typical Size
8
Required Roles
4
Linked Individuals

Mission

以专业化电商运营能力帮助品牌在各主流电商平台实现销售增长和品牌建设

Member Roles

CEO/总经理

CEO / General Manager Required C-suite
Headcount: 1 Ref: management/ceo
Core KPIs:
总GMV 公司营收和利润 品牌客户数 客户续约率
Collaborations:
operations-director client-manager promotion-lead

运营总监

Operations Director Required VP
Headcount: 1-3
Core KPIs:
品牌GMV达成率 运营效率 方法论沉淀 团队成长
Collaborations:
tp-ceo store-manager visual-lead promotion-lead data-analyst

店铺运营经理

Store Operations Manager Required Manager
Headcount: 5-15
Core KPIs:
店铺GMV 转化率 客单价 复购率
Collaborations:
operations-director visual-lead promotion-lead cs-supervisor

视觉设计负责人

Visual Design Lead Required Manager
Headcount: 3-10 Ref: creative-media/visual-designer
Core KPIs:
视觉产出效率 详情页转化率 视觉满意度 大促视觉及时率
Collaborations:
store-manager operations-director promotion-lead

客服主管

Customer Service Supervisor Required Manager
Headcount: 1-3
Core KPIs:
客服满意度 首次响应时间 转化率贡献 退款率控制
Collaborations:
store-manager operations-director

推广负责人

Promotion / Traffic Lead Required Manager
Headcount: 3-8
Core KPIs:
推广ROI 流量获取成本 PPC 推广GMV占比
Collaborations:
operations-director store-manager visual-lead data-analyst

数据分析师

Data Analyst Required Individual Contributor
Headcount: 2-5 Ref: technology/data-analyst
Core KPIs:
数据报告及时性和准确性 洞察质量 数据驱动的GMV提升
Collaborations:
operations-director store-manager promotion-lead client-manager

客户经理

Client Manager Required Manager
Headcount: 3-10 Ref: marketing-sales/account-manager
Core KPIs:
客户满意度 续约率 新客户签约数 合同金额增长
Collaborations:
tp-ceo operations-director store-manager
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